Free Term Paper on Advertising
21st Century Advertisement Tactics
At first glance you see an
incredibly handsome man embracing an enchanting young lady. The two appear to in
love. They are all alone, kissing in a dark gloomy subway station. How can this
be an advertisement for men¡¦s shoes? Most advertisements use appealing visuals
like these to sell their products. Many of those techniques are illogical,
deceptive, and some may even be considered too erotic. The attached
advertisement for shoes employs many of these techniques in campaigning their
product to customers. It promotes shallow values (sex appeal), it was illogical,
and even deceptive.
This advertisement was geared more for men. It is an ad
for men¡¦s shoes and was found in a magazine geared for men. The magazine
Maximum is geared generally toward the male crowd. The most prominent figure in
the advertisement is what appears to be a couple, dressed in dark dull colors,
standing in a subway kissing. However, at the bottom of the advertisement a
bright tan colored shoe appears to jump out at you from the dismal dark back
round. This advertisement is a prime example of using color to promote a
product. The tan shoe is bright in contrast to the dismal bland appearance of
the background. It seems to jump off the page and grab your attention. Clearly
in this advertisement color was used to help elaborate on the product.
The
use of color is only one of the many techniques advertising companies can use to
embellish their product. Sometimes they may use tactics that upon closer
inspection show a lack of logic. For example, in this particular advertisement I
noticed a couple kissing. Then as I began to ponder to myself I wondered, ¡§How
could that particular shoe help a man get a beautiful women like that?¡¨ It was
illogical that because he wore a certain type of shoe he was more attractive to
the opposite sex. The sex is supposed to cover up or distract the viewer from
the lack of logic in the advertisement.
Not only was this advertisement
illogical, but also it was using one of the oldest tactics in advertisement, sex
appeal. The advertisement depicted two very attractive people kissing. They are
holding each other close and every touch appears to be soft and gentle. From
their kiss to the gentle touch of his hand across her lower back, the picture
suggests soft sensual movements. All these visuals imply the same thing, sex.
Shoes cannot increase the chance that a man will have sex. However, it is
implied by the advertising companies to increase the likelihood that the
customer will by the product.
Advertising companies to promote a product
also use slogans. The slogan used by this advertisement is ¡§GXB no regrets.¡¨
The \"GXB\" is written in large, bold, white letters, and the \"no regrets\" was
written in slightly bold, red letters, in an unusual font. At first I noticed
that color was once again used to promote the product, but then I found that the
slogan was somewhat illogical. What did ¡§no regrets¡¨ mean? No regrets for
buying the shoe or possibly no regrets cause I¡¦m with a beautiful girl. It¡¦s
not clear as to what the ¡§no regrets¡¨ means in the slogan. The slogan probably
is supposed to mean that there are no regrets for buy this shoe because now you
are with a beautiful woman. This makes no sense at all.
Advertisements
around the world use tactics such as these to lure in potential customers.
Techniques such as sex appeal are often deceptive and shallow. Many
advertisements are made to present the product in a pleasing fashion and do not
always make sense to the customer. An ad that would make more sense would tell
the customer how much the product it, what the product is, and where the
customer can buy the product. Although not all advertisements use these
techniques of deception, sex appeal, or color, many do. This tactics are not
just used in magazines, but in advertisements of all kinds. From television, to
radio, to product placement in movies, these are employed everywhere. I agree
that many advertisements today are deceptive, but there are ways of detecting
them. As Susan Douglas once wrote in her essay Remote Control: How to Raise a
Media Skeptic about skepticism of advertisements, ¡§¡K I¡¦ve tried to teach my
daughter basic bullshit-detecting techniques.¡¨ No matter what technique
advertisements use, a person can always stop and analyze it for themselves.
1.
Advertising, What Is It ?
Advertisements are methods used to commercialize a product or anything else,
such as AA meetings, a garage sale, etc. Advertising is used mainly to
influence specific audience or all audiences to buy
2.
Advertising, What Is It ?
Advertisements are methods used to commercialize a product or anything else,
such as AA meetings, a garage sale, etc. Advertising is used mainly to
influence specific audience or all audiences to buy
3.
Advantages And Disadvantages O
Just as there is to everything else in life, there are costs and benefits to
advertising. Advertising plays a major role in our lives. Everywhere you
turn there is some form of advertising taking plac
4.
Advantages And Disadvantages Of Advetising
Just as there is to everything else in life, there are costs and benefits to
advertising. Advertising plays a major role in our lives. Everywhere you
turn there is some form of advertising taking plac
5.
Advertising - Good Or Bad
In today's society, one must consider - Is there any advantage of
advertising? In many cases it is only disadvantage - an anoying hinderance
in our daily lives. It gets on our nerves, distorts the tru
6.
Advertising - Good Or Bad
In today's society, one must consider - Is there any advantage of
advertising? In many cases it is only disadvantage - an anoying hinderance
in our daily lives. It gets on our nerves, distorts the tru
7.
Pharmaceutical Companies And Advertising
Nowadays, Pharmaceutical companies spend more advertising dollars toward TV
than magazines. Two years ago, direct-to-consumer prescription drug
advertising put advertisements in magazines. Magazine co
8.
History Of Advertising
This Essay is for People that are in VCE up to Elderly People Advertising is
dated back to the Christian Era. One of the first known methods of
advertising was outdoor signs, they would be painted on
9.
Cigarette Companies Should Not Be Able To Advertise
If someone wanted to advertise and promote marijuana, would you approve of
that. I doubt it. Now do you approve of cigarette companies advertise and
promoting the use of cigarettes, which has nicotine
10.
Popular Culture Of America
The is a very interesting part of being an American. Especially, interesting
is the world of advertising on television, radio, billboards, or even
magazines. Diane Barthel presents her views on the
11.
False Advertising
Nowadays television and the advertising displayed in it is a part of
everyday life in most households. What many people do not know is that
television in many ways is bad. Numerous articles have been
12.
The Risks Of Smoking
People have been smoking tobacco for quite a long time. Some people say
smoking goes back to 500 AD. It was brought to Europe by explorers of the
16th century. At the end of the 19th century a machine
13.
Tobacco 2
Teenagers who pick up a cigarette for the first time may think of it as a
harmless experiment. They are young and healthy, and they are unlikely to
think that they are on a path to become lifelong smo
14.
Critique On Advertising In Our Society
A critique on the impact of advertising in our society. Consider visuals and
verbal or written language. (1000 words) The impact of advertising on our
society is a fiercely debated topic, and has been
15.
Entrepreneurship
An entrepreneur is a person who organizes and manages a business or
industrial enterprise, attempting to make a profit taking the risk of loss.
Although it may seem easy enough, becoming a successful
16.
Internet Advertising
is the way of the future and it is very evident since many companies and
businesses have their own web sites and advertisements are located all over
the World Wide Web. The Internet or World Wide Web
17.
Entrepreneurship
An entrepreneur is a person who organizes and manages a business or
industrial enterprise, attempting to make a profit taking the risk of loss.
Although it may seem easy enough, becoming a successful
18.
Effect Of Advertising On Peopl
Advertising relies on the consumers interperation of their product or
corprate image, but sometimes that interpretation is altered due to the
context in which they appear. In order to prove how contex
19.
Radio And Television Advertising
We are constantly surrounded by advertising. From bus stop benches to
televsion commericals. Everywhere we lookd something is being advertised.
Two of the best ways to advertise are radio and televisi
20.
Tobacco Companies Targeting Young People
Thesis: Statistics show us that young people are the main target of the
tobacco Outline I. Introduction II. Two main companies III. Tobacco
industries claims VI. Other problems V. Stopping them from s